The phrases "Buy", "Sign up", "Request an appointment", "Quote now" or "Add to cart" are just some of the examples that customers undoubtedly choose to click on. The visibility of these buttons will also depend on the color, size, and type of font used. BUILD TRUST Transmitting content of value and interest to users allows you to draw loyalty links that lead to the desired conversions. Well, these become potential customers when they find that the brand's identity and values are compatible with their own interests. Including a section about "Who we are", where the trajectory of the brand is summarized, can contribute in this aspect.
Giving the customer credibility and trust is always a priority, regardless of the type of good or service that is sought to be marketed. conversion in digital marketing mkt REDUCE executive email list CHARGING TIME When a customer enters a website and it takes time to load, it is very likely that they will end up leaving the page. This directly influences conversions, which drop by at least 1% for every 0.1 second increase in page response time. Another advantage of reducing the loading time of a web page is that it will be easier to occupy the top positions in Google search results. SIMPLIFY THE PURCHASE PROCESS This will not only increase the conversion rate, but will also increase sales.
That is why it is important that the purchase process is simple. The simpler the form, the more customers will be able to buy. ADD TESTIMONIALS FROM OTHER USERS Many ask if the testimonials have a positive emotional impact and the answer is clearly yes. The action of adding testimonials to your pages always works, in the sense of generating credibility and trust in customers, especially if it is an online store. increase conversions 1 mkt OPTIMIZE THE RESULTS Within the digital world it is important not to stop updating and improving a website. Once a campaign or new content is finished, the performance it had on the network must be analyzed in order to, from there, work on the required changes and continue optimizing our performance. At the time of the analysis, the study of the conversion rate must necessarily be contemplated.